As a medical biochemist I have been working for many years side by side with medical doctors toward the same goal – to protect and heal patients from diseases. During my professional training program I got very basic knowledge of medicine, but I never understood why highly trained medical professionals were never taught anything about self-healing and the natural healing capacity of human beings. I asked myself why they were so uncomfortable with alternative (traditional) therapies and spirituality. Where are all the free thinkers in modern medicine that have the power to bring attention to alternative therapies?
My next question was; is modern medicine neglecting our natural mind-body connection? I hope, not. Although integrative medicine is gaining recognition by the medical establishment, the pace is much too slow. By the end of their training, many doctors feel that the compassion and spirit which drew them to medicine has been lost. Why is that?

To better understand the terms used in this article, I would like to give you a few definitions:

Modern medicine, also known as western, regular or conventional medicine, is focused mainly on the physical aspect of the body for treatment. Another name for modern medicine is allopathic medicine.

Alternative medicine, known as traditional or natural medicine, is a general term given to wide range of therapies, most of which are more than 100 years old. Alternative medicine takes a holistic approach, meaning that it does not involve only the physical body, but also considers the mind and spirit. It defines health as a state of complete balance between the mind, body, and spirit.

Integrative Medicine combines western and alternative approaches and supplements, but does not replace conventional therapy. Integrative medicine neither rejects conventional medicine nor accepts alternative medicine uncritically.

At the very beginning of the Integrative medicine era, many
physicians were faced with a huge dilemma: either they learn and incorporate alternative therapies into their practice or they ignore them. But to incorporate them was to take a risk, the risk of losing the trust and confidence of their patients who were accustomed to other therapies. Also, physicians didn’t want to violate the sacrosanct principle they were taught: “First, Do Not Harm”. They were afraid of trying something new or different because conventional science tells us that “alternative treatment can’t work because we don’t know how it works “!

The dilemma is understandable from a medical point of view.
Modern medicine wants everything to be explained scientifically and logically. That’s OK, but, on the other hand, there is a demand for alternative medicine, which people have tried and benefited from. How should one respond to huge demands for alternative methods? If alternative therapies work, and we know they do, then physicians need to consider them. Happily, they finally are doing so.

The medical profession is finally learning the ancient theory
that we cannot understand disease unless we understand the person who has the disease and accept the fact that the mind and body are bound together. Our minds and bodies are designed to stay in balance. The great majority of diseases for which patients seek medical help are in part psychosomatic, meaning that bodily symptoms are caused by mental or emotional disturbance.
Therefore, we need the help of science to deal with our health, but we also need to provide the patient with hope and faith in the treatment. Today’s MD’s should be emotionally and
scientifically competent to treat psychosomatic illness; if not
the patient will return with another problem! Do you know why?
Because no one looked into why he developed the illness in the first place!

Future generations of physicians need time to become familiar
with integrative medicine. Hopefully they will find the time to
better understand not only illness but also their patients.
Integrative medicine is one step closer to a better relationship
between patient and doctor.

We are glad that we now have Integrative medicine: a combination of alternative and western medicine, healing-oriented medicine. Integrative medicine considers the body, mind, and spirit, including lifestyle. This medicine uses conventional and alternative methods, bringing together the best of both worlds.

In many cases traditional healing methods were introduced to
western medicine by patients! They brought their own healing
traditions to their MD’s . Actually, they knew their tradition
had been effective for them in the past and they wanted to use them now!

Fortunately, they have found very gifted, open-minded doctors, who let them use their own healing traditions, but kept a watchful eye on the treatment to make sure they didn’t hurt their patients. And that’s how modern western medicine learned about traditional, alternative therapies. Bit by bit, modern medicine accepted the reality that western medicine can not offer all the solutions, yet it remains confident in modern science while accepting alternative treatments.

Integrative medicine use mind-body therapies such as meditation, spiritual healing, acupuncture, self-hypnosis, mindfulness, stress reduction, visualization, yoga, Tai Chi, body energy fields, reflexology, massage, guided imagery, prayer and many other alternative methods. Although we know for sure that our mind plays a positive role in the healing process, how it does so remains a mystery!

Yes, integrative medicine brought the patient’s attitude, spirit,
hope, faith, meaning and beliefs into medical offices, definitely
changing the western approach to healing. Integrative medicine is still surrounded with skepticism and controversy. In the near future, it needs to be implemented in medical schools and residencies, with more certificate courses for practicing physicians and other health professionals. The challenges are many, and the opportunities are great.

Integrative medicine is not only for the ill, but for those who
wish to increase their self-awareness, enhance their well-being, and help prevent health-related problems. In bringing meditation and other spiritual and alternative therapies into western medicine, medical professionals have changed the face of modern medicine.

Thankfully, after many years of denying alternative therapies,
modern western medicine is ready to accept mind/energy oriented therapies and other alternative treatments as powerful tools in their battle for people’s health. In this way patients and practitioners are partners in the healing process.

Today, physicians are more educated about alternative methods yet remain uncomfortable while practicing it. A new approach to medicine requires a new approach to medical education. However, this is changing because of newly introduced training programs in Integrative Medicine. The world of modern western medicine is changing every day for better, and that is good for patients.

It is my wish that alternative therapies will gradually play a
more important role in our current medical system.

Jahiel – Yasha- Kamhi
jasakamhi@hotmail.com

Holistic medicine and Alternative Medicine

Alternative medicine is commonly associated with holistic medicine. By definition, alternative medicine is the medical techniques that are usually not accepted or practiced by conventional medical practitioners. Most alternative medicines are founded to have rooted on unscientific, untested and untraditional principles. Often, these forms of medicine are closely associated with metaphysical components and anti-scientific stands.

Many of these techniques don’t normally have pharmaceutical values like the acupuncture, herbalism, Reiki, homeopathy and the likes. Yet the alternative medicine may also be used in experimental non-drug and drug techniques that are not yet accepted in the medical circles. The future of alternative medicine holds on the potentiality of transforming the “alternative medicine” into conventional medicine since it is now becoming widely appreciated and practiced by medical doctors. In fact, complementary medicine is the term used for alternative medicine practiced in combination with conventional medicine.

Due to these changes in view of the alternative medicine, holistic medicine has become a more preferable option among those who are quite doubtful of the alternative medicine.

Alternative medicine may appeal to metaphysical beliefs and so does the holistic medicine but on milder and more scientifically based approach. Yet the knowledge applied in holistic medicine still cannot hide the fact that it tends to cling to non-scientific knowledge.

Simply put holistic medicine claims to cure and treat the whole person. Holistic medicine stresses out the unification of the mind and the physical body. Holistic medicine practitioners give credence to the belief the man is not a pure physical body with systems and parts that encompass it. Man is also a spiritual being that requires spiritual healing. Holistic medicine concerns itself to the belief of the connection between the spirit and emotions and mind.

The gap between holistic medicine and alternative medicine is closed by the common practice of not using drug treatments and surgeries. They usually employ meditation, herbs, prayers, vitamins and minerals, as well as exotic diets in treating certain ailments.

Holistic Medicine and Conventional Medicine

Allopathy or conventional medicine defines individual health as the non-occurrence of diseases, which appeals to be a negative approach in defining the condition. Holistic medicine on the other hand concerns itself on a person’s absolute state of physical, social, mental and spiritual well-being.

As based on the definition given (that is commonly used among medical practitioners), orthodox medicine remains to deal with one’s susceptibility to diseases instead of the wellness as opposed by holistic medicine. Based on common observations, conventional medicine typically doesn’t apply to healthy individuals. While holistic medicine focuses on the quality of living practiced by people. Sick people normally don’t seek medical attention not until the symptoms of the disease/s are obvious. Thus, there is too little preventive treatment against sickness.

There are great differences between holistic medicine and the conventional type both in the diagnosis and treatments. Most of which are scientifically based. In oppose to this stand, diagnosis in holistic treatment are conceived through the manifestations of body imbalance. These are determined through certain procedures distinctive only to holistic medicine and other related medicinal practices.

People who have already undergone any of these procedures claim that is not bad trying on or all of these practices. Yet individual preferences still have the hand on what will be accepted as the ideal procedure.

To better understand the terms used in this article, I would like to give you a few definitions:

Modern medicine, also known as western, regular or conventional medicine, is focused mainly on the physical aspect of the body for treatment. Another name for modern medicine is allopathic medicine.

Alternative medicine, known as traditional or natural medicine, is a general term given to wide range of therapies, most of which are more than 100 years old. Alternative medicine takes a holistic approach, meaning that it does not involve only the physical body, but also considers the mind and spirit. It defines health as a state of complete balance between the mind, body, and spirit.

Integrative Medicine combines western and alternative approaches and supplements, but does not replace conventional therapy. Integrative medicine neither rejects conventional medicine nor accepts alternative medicine uncritically.

At the very beginning of the Integrative medicine era, many
physicians were faced with a huge dilemma: either they learn and incorporate alternative therapies into their practice or they ignore them. But to incorporate them was to take a risk, the risk of losing the trust and confidence of their patients who were accustomed to other therapies. Also, physicians didn’t want to violate the sacrosanct principle they were taught: “First, Do Not Harm”. They were afraid of trying something new or different because conventional science tells us that “alternative treatment can’t work because we don’t know how it works “!

The dilemma is understandable from a medical point of view.
Modern medicine wants everything to be explained scientifically and logically. That’s OK, but, on the other hand, there is a demand for alternative medicine, which people have tried and benefited from. How should one respond to huge demands for alternative methods? If alternative therapies work, and we know they do, then physicians need to consider them. Happily, they finally are doing so.

The medical profession is finally learning the ancient theory
that we cannot understand disease unless we understand the person who has the disease and accept the fact that the mind and body are bound together. Our minds and bodies are designed to stay in balance. The great majority of diseases for which patients seek medical help are in part psychosomatic, meaning that bodily symptoms are caused by mental or emotional disturbance.
Therefore, we need the help of science to deal with our health, but we also need to provide the patient with hope and faith in the treatment. Today’s MD’s should be emotionally and
scientifically competent to treat psychosomatic illness; if not
the patient will return with another problem! Do you know why?
Because no one looked into why he developed the illness in the first place!

Future generations of physicians need time to become familiar
with integrative medicine. Hopefully they will find the time to
better understand not only illness but also their patients.
Integrative medicine is one step closer to a better relationship
between patient and doctor.

We are glad that we now have Integrative medicine: a combination of alternative and western medicine, healing-oriented medicine. Integrative medicine considers the body, mind, and spirit, including lifestyle. This medicine uses conventional and alternative methods, bringing together the best of both worlds.

In many cases traditional healing methods were introduced to
western medicine by patients! They brought their own healing
traditions to their MD’s . Actually, they knew their tradition
had been effective for them in the past and they wanted to use them now!

Fortunately, they have found very gifted, open-minded doctors, who let them use their own healing traditions, but kept a watchful eye on the treatment to make sure they didn’t hurt their patients. And that’s how modern western medicine learned about traditional, alternative therapies. Bit by bit, modern medicine accepted the reality that western medicine can not offer all the solutions, yet it remains confident in modern science while accepting alternative treatments.

Integrative medicine use mind-body therapies such as meditation, spiritual healing, acupuncture, self-hypnosis, mindfulness, stress reduction, visualization, yoga, Tai Chi, body energy fields, reflexology, massage, guided imagery, prayer and many other alternative methods. Although we know for sure that our mind plays a positive role in the healing process, how it does so remains a mystery!

Yes, integrative medicine brought the patient’s attitude, spirit,
hope, faith, meaning and beliefs into medical offices, definitely
changing the western approach to healing. Integrative medicine is still surrounded with skepticism and controversy. In the near future, it needs to be implemented in medical schools and residencies, with more certificate courses for practicing physicians and other health professionals. The challenges are many, and the opportunities are great.

Integrative medicine is not only for the ill, but for those who
wish to increase their self-awareness, enhance their well-being, and help prevent health-related problems. In bringing meditation and other spiritual and alternative therapies into western medicine, medical professionals have changed the face of modern medicine.

Thankfully, after many years of denying alternative therapies,
modern western medicine is ready to accept mind/energy oriented therapies and other alternative treatments as powerful tools in their battle for people’s health. In this way patients and practitioners are partners in the healing process.

Today, physicians are more educated about alternative methods yet remain uncomfortable while practicing it. A new approach to medicine requires a new approach to medical education. However, this is changing because of newly introduced training programs in Integrative Medicine. The world of modern western medicine is changing every day for better, and that is good for patients.

Practised for thousands of years, alternative medicine includes systems like
Acupuncture, Ayurveda and traditional Asian medicine. Alternative medicine branches
out from the Complementary and Alternative Medicine (CAM) treatments and
therapies. CAM is often combined with formal, conventional medicine, integrating
both medical practices, in order to give the best results to patients. It can be said that
the earlier methods of medicine were attempted at achieving a balance between bodily
and natural energy. Energies were sought as positive and negative energies, where
positive energies were to bring in happiness and health and negative energies an
incapacitation of resistance to face any ailments. Matters of utmost importance in
deciding therapies or treatments in these earlier medical systems were factors like
one’s lifestyle, one’s habits of eating and one’s occupational pressures.

The earliest use of traditional remedies dates back to 2800 BC in China.
Practised all over the world in more than a hundred disciplines, alternative medicine
has aided medical tourism in an unprecedented manner. Using alternative medicine
and following alternative medical practices not only removes any possible additional
affects of the illness but also increases the resilience of the body. It is generally
claimed that natural remedies are not only less inimical to human physiology
but they also help in retaining body pliancy. Systems of natural, traditional
medicines use a combination of ingredients to restore the bodily constituents. In
fact, natural remedies are considered more as food, given their natural constituents.
Since alternative medicine is based on completely natural methods and there is
no usage of any chemicals, there is no danger of any interference with the organic
system. A holistic approach as opposed to looking at a set of symptoms and a
treatment that delves into the root-cause of an illness are some of the distinct and
highly acknowledged features of alternative medicine. It is also opined that
widespread use of modern medicine has deteriorated the immune system in the
human physiology and has resulted in these modern medicines becoming less
effective. It is also often said that alternative medicine is the only way to cure
some incurable diseases.

A Brief History of Alternative Medicine

The history of alternative medicine can be traced back to some 5000 years, when the Chinese and Indians discovered traditional and Ayurvedic therapies to heal the body and the mind. The real objective was to identify the deterrents in the body system which caused ailments, and
strengthened the body’s immunity. The therapies mainly incorporated self-care, lifestyle
changes and various preventive measures. The normal practices that were followed in the early stages of the history of alternative medicine include the extractions of the bark of willow trees. Many kitchen ingredients were also used for treating patients. The treatments were considered as the blessings of God, as it brought immense relief to the writhing bodies and prayer was considered as one of the strongest weapons in waging war against ailments.
Source: “A Brief History of Alternative Medicine”, http://www.med-help.net/med-history-of-alternativemedicine.
html

Alternative Medicine and Medical Tourism

Today, alternative medicine holds out immense potential in attracting medical
tourists. For example, India is likely to become a major hub for medical tourism,
with revenues from the industry estimated to grow from US$333 million in 2007
to US$2.2 billion by 2012, says a study by the Confederation of Indian Industry
(CII) and McKinsey.3 The major competitive advantages that India faces are cost
effectiveness and traditional medical systems like Ayurveda and Naturopathy.
The world has witnessed the development of many traditional as well as modern
systems of medicine in the 20th century. Path-breaking discoveries like penicillin,
technological advancements in modern surgery, major research advancement in stem
cell research and genetic structure, and the development of traditional medical systems
like traditional Chinese system of medicine, Acupuncture, Osteopathy, Homeopathy,
Ayurveda, Yoga, Unani and others have all been a part of developments in the
omnipotent territory of global medicine. The major competitive advantages that India
has are cost effectiveness and traditional medical systems like Ayurveda and Naturopathy.
The last few years have seen countries with their own individual expertise attracting
tourists from all over the world and promoting medical tourism like never before.

India

In India, medical tourism in alternative medicine has its ancestry in South India
and some places in North-Eastern India. Internationally famed for its natural remedies and therapies, Kerala’s schools of medicine have embraced Siddha,
Naturopathy and Ayurveda in treating their patients. These traditional medical
practices are estimated to attract high-end medical tourists from Europe and
Middle Eastern countries. The vital advantages that a country like India faces
with regard to medical tourism are its traditional therapies like yoga and Ayurveda
combined with tourist attractions in states like Kerala and north-eastern states.
Naturopathy, a therapeutic system based on natural remedies, trusts natural
elements like air, water and sunlight, combined with therapeutic massages and
conditioning and toning of the human body. Naturopathy believes that the human
body has the capacity to heal on its own, provided it is in a healthy environment.
With a holistic approach to well-being, Naturopathy believes that the three
physical entities – the physical body, the supernatural soul and the mind – must
be integrated through natural energies. “A recent survey shows that 76% of global
drugs are consumed by USA and European countries. We believe that freedom
from diseases and drugs can only be achieved by living a natural life style.”4
Ayurveda, the most ancient health care system, takes its ingredients from nature.
The use of herbs, materials like gold and mercury and many household ingredients
make this science easily accessible to common man. Ayurveda claims to cure diseases
like diabetes with the aid of nature. The Siddha medical system, which is a part of
Ayurveda, employs herbs, minerals and advanced scientific techniques under ancient
principles of medical science to cure many chronic diseases. It is named as one of
the most complicated and intricate forms of medicine. Siddha considers nature
and man as one essential entity. It claims that physiological characteristics like
human aging can itself be arrested with natural remedies.

Naturopathy has evolved medical tourism in India in more than one ways.
With its systems of medication using all natural ingredients to restore the holistic
disease-fighting nature of the human body, the medicine has created increased
chances of its own survival through tourists from all parts of the world visiting
India to reap its benefits. As Vitthal Kamat of the Kamat Group of Hotels says,
“With Naturopathy and Ayurveda along with the world renowned tourist attractions
and heritage places, the tourism sector can grow in leaps and bounds.”5 Naturopathy
in “KayaKalp”, a naturopathy centre in Himachal Pradesh, run by the Vivekananda Medical Research Trust in India has served medical tourists in detoxifying, immunizing and rejuvenating through Yoga, Pranayama, Panchkarma, Meditation and Naturopathy. Its therapies are claimed to be drug-less and extremely natural. Naturopathy takes the help of Ayurvedic preparations for healing processes like Panchkarma and improvement of blood circulation.

India’s pioneer in alternative therapy – medical tourism, Kerala, has visitors
from all over the world in the months of June, July and August. These months are
looked upon as the best period for cure of bodily ailments through Ayurveda.
High quality medical facilities provided at low prices are the main tourist attraction
in Kerala. Mr. M Narayanan, head of Poovar Island Resort says that there are
tourists from countries like Australia, Europe and Germany. The packages offered
in these Ayurvedic spas include services like Ayurvedic oil massages, powder
massages, vegetarian diets, detoxification programs and a lifestyle change. In fact
it is little known that Ayurveda includes not just massages, but a whole gamut of
services like herbal and natural diet plans, natural healing therapies, and therefore
a full-fledged medical system.

Ayurveda Gram, a unique Ayurvedic Institution in Bangalore offers Ayurveda
in its wellness form to medical tourists. It offers services like Customized Yoga,
Pranayama, Meditation, and a vegetarian diet to boost metabolism. Its sprawling
campus full of medicinal herbs and natural surrounds helps in the processes of
cure for specific ailments like Arthiritis, Spondilytis, Cholesterol, Sinusitis, Peptic
Ulcer and Obesity. Other therapies by Ayurveda Gram include Stress Management
therapies, Panchkarma and rejuvenation therapies.

AYUSH, the department of Ayurveda, Yoga and Naturopathy, Unani, Siddha
and Homeopathy was formed under the Indian Medicine Central Council Act,
1970. One of the most recent awareness activities undertaken by AYUSH was a
health fair organized in parts of Hyderabad, Chennai, Indore and New Delhi.
AYUSH ensured that the major Ayurvedic, Unani and Siddha manufacturers in
India participated in this health fair.

Another famous Ayurvedic centre in India is the C V N Kalari Centre for
Ayurveda. Kalari is one of the approved Ayurvedic centres recognized by the
Kerala Tourism Department.6 Kalari has its customers from many foreign countries. The centre specializes in Marma Chikitsa (the application of pressure on specific
nerve points) and other special practices of healing. Having both therapeutic and
rejuvenative aspects in them, these specialized healing procedures take extensive help
of Ayurveda to treat the ailing.
Some Ayurvedic resorts have formulated Ayurvedic kitchens that help improve
the effectiveness of oil treatments. Diet regimens, detoxification programs and other
processes that give a glowing skin to the customer are very popular. Some of these
Ayurvedic resorts also arrange for cooking classes to help their customers acquire
and maintain the lifestyle that they are introduced to in these spas and resorts.
Ananda, an Ayurvedic Spa in the Himalayas is one of the most famous destination
resorts in India. It offers specialty Ayurvedic packages like Aroma therapy massages,
reflexology programs for rejuvenation, stress release programs, personalized Yoga
sessions, body composition analysis and weight reduction programs through Yoga
and Ayurveda. Ananda claims that its packages and therapies cure many ailments
like headaches, nausea, climatic disorders, facial paralysis, insomnia, asthma, neuralgia
and does general improvement of metabolism.

China

The 3000 year-old method of traditional medicine in China has gained popularity
as the world’s most popular medicine, being used by more than a quarter of the
world in treating even chronic diseases like cancer, AIDS, allergies and heart diseases.
Traditional Chinese Medicine (TCM) uses medicinal herbs, therapeutic exercises
and acupuncture to cure ailments. TCM diagnoses illnesses based on the five elements
theory and the yin-yang theory. The five elements theory base their evaluation on the
five elements – wood, fire, earth, metal and water to establish a connection between
human physiology and pathology and the natural environment.7 The movement of
these five elements constantly rules the functioning of the human body and thus
establishes the interdependence of both.

The yin-yang theory calls for comprehending the bright and dark sides of
the universe, in other words, the opposite properties of the universe.8 The relative
nature of yin and yang represents the interrelationship between substance and function. As traditional chinese medical practitioners say “Only with ample
substance can the human body function in a healthy way; and only when the
functional processes are in good condition, can the essential substances be
appropriately refreshed.”

Chinese herbal medicine is more known as Chinese materia medica. This includes
Chinese crude medicine, prepared drugs in pieces, traditional Chinese patented
medicines and simplified Chinese medicinal preparations. Chinese herbology, a major
aspect of TCM addresses the art of combining medicinal herbs.10 It visualizes the
entire human body’s balance of energies and spirit to treat a medical condition.
Herbs are combined into different potions of various characteristics for the sake of
different individuals being treated by TCM practitioners. Herbs like Astragalus,
Ginkgo, Ginger, Green Tea, Siberian Ginseng and Garlic are used to treat several
ailments. Around 300 mineral and animal extracts and 400 formulae are used to
cure diseases, in Traditional Chinese Medicine.

Acupuncture, as part of TCM is used to unblock the flow of vital energy through
the human body.11 One of the oldest healing techniques in the world, this traditional
method aims at “restoring health through simulation of specific points on the body.”12
Ailments like nausea, addictions and some kinds of pains are claimed to be treated
with the help of acupuncture.

Taking advantage of its abundant human resources, China is luring medical tourists
into its web of alternative medical therapies. Wellness packages in China come at
low costs and without any side-effects, thanks to proliferated Traditional Chinese
Medicine. Several massages and spas have been set up in recent times that provide
mental health and physical well-being to medical tourists with the help of Chinese
medicinal herbs. Wellness apartments are established for the purpose of serving
senior medical tourists. These wellness apartments facilitate these tourists in
practising their own hobbies and also conducting medical activities like Taiji.

Germany

Germany’s alternative medical practices have their origins in Homeopathy, a
medical system that was developed by Samuel Hahnemann, a German physician.
Homeopathy considers symptoms as disturbances of vital forces that have
connection with the human body. Homeopathic advocators believe that this
medical system has the ability to cure acute diseases like flu, cold, pains, depression
and fatigue, constipation, irritability other than chronic diseases. It is claimed to
cure allergies and allergic disorders like Eczema and Asthma. Moreover, this
medical system is child friendly, in the sense, that the medication given by
homeopaths is sweet to the tooth and therefore acceptable. Homeopaths are known
for debonair and their hands free treatment of patients. They concentrate more
on the patient’s state of mind and attitude towards life. The preparation of different
potions in Homeopathy is done mostly with the help of herbs, minerals and
animal extracts. Also, it is often reasoned that since the dosage that homeopaths
prescribe is in such minute constitutions and because they come in dilutions of
substances like water and alcohol there is no chance of any side-effects.
Germany also stands famous for its herbal remedies. Regulated by Commission
E14 on the purity and pharmaceutical activity, these herbal medicines in Germany
have come a long way in preventing and curing many diseases like cancer, AIDS and
other serious ailments. Most physicians in Germany are required to be educated in
Alternative therapies, so that it serves complimentary to modern medical treatments.
As Mark Blumenthal, chairman of the American Botanical Council points out, “Most
of the clinical research that’s conducted on the leading herbal medicines in the United
States comes from Germany.”15

With more than 300 spa towns, Germany has become the premier destination
for health and wellness in Europe.16 One of the most famous resorts in Germany
is the Baltic Spa Resort in Warnemunde. Situated on the shore of the Baltic Sea,
it idealizes the sea as a “homeopathic pharmacy” and claims that “it contains all
important trace elements and has a similar composition to human blood”17 Sea water is said to have revitalizing effects in treating bodily ailments like respiratory
illnesses, sleep disorders and obesity. Other than these, mental disorders like
depression, anxiety and agony are claimed to be cured with the help of the sea.
Sea breeze is said to be specifically effective in treating cardio-vascular as well as
dermatological conditions. Major advantages that Germany faces are in terms of
both cost and quality. As Axel Steller, the CEO of the Arab German Health
Foundation points out, “In the US, operations are four to five times more expensive
as they are in Germany”.

Japan

Japanese medicine is known as Kanpo or Kampo, a herbal medicine that forms part
of well-researched modern clinical methods and also traditional methods of
medicine. A Japanese variant of the traditional Chinese medicine or the Oriental
medicine, Kanpo adheres to the body’s natural instincts and natural mechanism
of healing. For this purpose, medical treatment involves diagnosis of the tongue,
abdomen and pulse. At each stage of the treatment, different formulae that are
necessary to bring the body back to normalcy, are prepared by the physician.
These herbal medicines are regulated by the Japanese Government. Kanpo
medicine is used to cure many acute and chronic ailments like cardio-vascular,
respiratory, digestive, reproductive and dermatological conditions and immune
system corrections and even disorders like bedwetting, high cholesterol and
hepatitis. Though Kanpo therapies take longer than usual to work, this medical
system uses some very natural diagnosis and treatment methods and concepts
like water, blood and air to identify bodily symptoms. Also, it is claimed that
these herbal medicines produce no side-effects because of their natural
compositions. Japanese therapists of Anma visit countries like India and Singapore
to help in promotion of health tourism. Anma, a traditional Japanese massage, is
said to be a complete form of Shiastu19 that treats the body to release blood flow
in a proper manner to rejuvenate the body.

Apart from attracting tourists for its natural herbal medical treatments, Medical
tourism in Japan has become popular thanks to its volcanic areas that have allowed
the formation of some hot mineral water springs called Onsen. Japanese Onsen serve as places where the ailing can get alternative treatments to modern medical
practices. These have medicinal properties that heal wounds, alleviate pains and
replenish energy levels. Senior tourists and people suffering from many kinds of
aches and pains come flocking to these mineral water springs. The healing
properties of these springs are accentuated by the surrounding volcanic soil that
is composed of many minerals and curative elements.

Outlook of Medical Tourism in Alternative Medicine

Alternative medicine is here to stay, claim some traditional medical practitioners.
Given its perceived advantages over the modern medical techniques and the expensive
western medicines, alternative medical therapy is gaining ground in many developing
as well as developed countries. Practices like Ayurveda and Homeopathy claim that
surgery may always be the last option in case of treatment of an ailment. Natural
medicines like herbs and minerals can all be partaken as food and not medicines as
such, since their composition is all natural. Alternative medicine is used in conjunction
with modern medicine to treat many chronic ailments like diabetes and AIDS. This
helps modern medical practitioners to evolve a closer relationship with the patient
and cure him to a greater extent, thus giving him a new perspective to life. It follows
that one should never overlook the disposition of the traditional cures suggested by
our ancestors. These provide a standpoint from where one can comprehend the
profundity of traditional and alternative medicine, and gauge the tremendous potential
of alternative medicine in medical tourism.

References
1. www.hinduonnet.com
2. “Kerala”, www.takekerala.com
3. “Prospects of Medical Tourism in India”, www.mpiweb.org
4. “Medical Tourism push for Penang and Langkawi”, http://thestar.com.my
5. www.wikipedia.com